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Kinetics in Australia and New Zealand – shop now

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About Us

Founded in 2024 and based in Perth Australia, The Gel Shop is about bringing something fresh to the nail industry. Built by a nail tech who knows the difference good products make, we’ve handpicked a range of premium brands and builder gels with pros in mind—so you’re free to choose what works best for you and your clients, without being tied to just one label.

We’re growing fast and always on the lookout for exciting new brands to bring to the Australian market. If you’re a company that’s a good fit, we’re open to collaborating—let’s raise the bar for the nail industry together.

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